FranciscoAbad's blog

Social Media for Change: An enriching journey of collaboration to change the world

Ecuadorian Ambassador, Francisco Pancho Abad on creating his Social Business “Social Media for Change (SM4CH)”

I never imagined the true impact that social media could have until I saw it in action e.g. when the Arab Spring happened. I realised that I needed to use this powerful tool to help others in countries like my own. This was especially encouraging now that I was far away from home, unable to serve the people of my country directly like I used to do while in high school. This led to the idea of using social media to teach democratic principles to people in both English and Spanish!


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