Rui Diemart

Country representing

United States



Current organisation


Current role

Tax Manager

Skills and Expertise


Areas of interest

Human Rights
Youth Unemployment

Website & Social Links

I am passionate about

I am passionate about eradicating childhood illiteracy in my communities. I grew up in the historical town of Yueyang City in China in the 1990’s. My parents moved there to look for economic prosperity. While they worked hard to provide for the family, I was left with limited parental supervision and a lot of time on my hands. This might sound like a dream to many children, but there was a catch: my parents did not believe in toys or Barbie dolls, nor did they consider television a good companion. As a result, I did not have any of these items in our house. However, the one thing my parents never said “no” to was books. My parents allowed me to buy hundreds of books. Naturally, books became my best friend and they were the best gifts I received during my childhood and adolescent years. At KPMG, I learned about KPMG’s Family for Literacy (KFFL) program. KFFL’s mission of eradicating childhood illiteracy immediately resonated with me. The more I became involved in the effort of advancing literacy in Houston, the more I learned about the harsh reality of the literacy rates both nationally and locally in Houston. Through further research, I learned that of the 75 most populous cities in the United States, Houston was ranked 56th, with number 75 being the least literate. I was in disbelief that Houston, the fourth largest city in the US, had such a low literacy rate. This statistic really struck me and I decided to be really engaged in KFFL.


In 2016, I took the role of Chapter Lead for KFFL Houston and was a chairwoman for four steering committees aimed to increase awareness, raise funds, mobilize volunteers, and connect the communities in great need. I led two small campaigns activities that raised $25,000. By the end of 2016, we had connected with five schools in the Houston Independent School District (HISD) for book giveaways, and donated close to 5,000 books to children in desperate need. Educators and parents shared countless stories of how our books helped their kids instill confidence in reading. Those stories inspired and reaffirmed my belief. I felt an urge to expand our effort to make an even bigger impact. In 2017, with the support of firm leadership, I spearheaded an office-wide fundraising campaign that involved approximately 1,200 KPMG employees. We achieved staggering results. Not only did we raise a record breaking $100,285 in six short weeks, I also witnessed a camaraderie forged among KPMG employees who shared a common goal of improving literacy rates in the Houston community. With the funds raised, KFFL hosted four book distribution events to donate 15,000 books to children in need at the Children’s Museum of Houston in the summer of 2017. More than 5,000 children attended our book distribution events at the Children’s Museum. To date, KFFL has donated more than 18,000 books to over a dozen local schools and organizations. Hundreds of KPMG professionals and family/friends volunteered at our book distribution events. Houston office is now a pioneer and leader to other offices in KPMG’s citizenship effort. Our work in improving literacy has gained great attention in the local communities. Currently working with the Barbara Bush Foundation, UT Health, the mayor’s office, and HISD, to name a few, I am leading and developing literacy programs that will benefit over 40 targeted schools and organizations by the end of 2017.