Edward Enninful

Edward Enninful

Editor-in-Chief - British Vogue​

Edward Enninful is the European editorial director of Vogue and editor-in-chief of British Vogue, taking the helm of the magazine on 1 August 2017. He has helped shape a new vision for fashion media - not just in the UK, but globally - where he has placed a “diversity of perspective” at its core.

 

Enninful has described his vision for British Vogue as “about being inclusive. It’s not just the colour of your skin but the diversity of perspective”. His digital prowess and drive to break the storied title into previously unreported coverage areas has seen the publication reach new, younger audiences across social media, video and online. Digital traffic at the title grew by 7.8 percent in 2018 to 14.8 million monthly unique users, while print circulation has increased 1.1 percent since 2017.

 

In February 2017, Enninful gathered 81 of the fashion industry’s most recognisable faces for a powerful short film for the publication, titled 'I Am An Immigrant', in defiance of US President Donald Trump’s anti-immigration policies.

 

For British Vogue’s print editions, Enninful’s covers have consistently featured strong women who promote messages of empowerment: Stella Tennant, Oprah Winfrey, Adwoa Aboah , Naomi Campbell, Rihanna, not to mention his September 2019 edition guest-edited by Meghan Markle HRH Duchess of Sussex, which featured 15 trailblazing female changemakers including Greta Thunberg and Jane Fonda on the cover.

 

In December 2020, Enninful was promoted to be the first European editorial director, taking over Vogue’s editorial operations in France, Germany, Spain and Italy. 

 

Enninful was awarded an OBE for his services to diversity in the fashion industry, and in 2018 he received the Media Award in Honour of Eugenia Sheppard from the CFDA in recognition of his career-long contribution to the fashion industry.