Elizabeth "Beth" Comstock is an American business executive. She is passionate about change and innovation.

Beth is a former vice chair of General Electric. She operated GE Business Innovations, which develops new businesses, markets and service models and drives brand value and partners to enhance GE's inventive culture.

Previously, she served as President of Integrated Media at NBC Universal, where she oversaw advertising sales, marketing and research and led the company's digital media efforts, including early development of hulu.com, Peacock Equity and acquiring ivillage.com.

Beth graduated from the College of William and Mary with a degree in Biology.