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Bethlehem Tilahun Alemu is the founder and CEO of soleRebels footwear, the planets fastest growing African footwear brand and the very first global footwear brand to ever emerge from a developing nation.

From scratch Bethlehem has built into the first and only World Fair Trade Organization(WFTO)certified Fair Trade footwear brand and the first and only global branded retail chain to ever emerge from a developing country. She has opened branded stand alone soleRebels retail stores around the globe, including Asia and the EU, and has put the soleRebels brand on track to open over 150 stores globally generating over $200 million USD in revenues by 2019.

Bethlehem was the first female African entrepreneur to address the Clinton Global Initiative as a speaker and panelist (September 2010) and in 2011 was named a World Economic Forum Young Global Leader.

Bethlehem was selected as 2011’s Outstanding African Business Woman by the African Business Awards.

CNN just placed Bethlehem fourth on their list of The 12 Women Entrepreneurs Who Changed The Way The World Does Business Over The Last Century, Forbes magazine named Bethlehem Woman to Watch on their 2012 World's 100 Most Powerful Women list,  Africa’s Most Successful Women list and to the 20 Youngest Power Women in Africa List.