Peter Schwarzenbauer has more than 30 years of international experience with premium automotive brands, including BMW, Porsche and Audi.

Peter began his professional career at BMW AG in 1984, in various sales and marketing capacities. After leaving the company in 2004, he pursued a number of managerial positions within the automotive industry at both national and international level, including President and CEO of Porsche Cars North America Inc. In 2008, he was appointed to the Board of Management of Audi AG, responsible for sales and marketing., He then returned to the BMW Group as a member of the Board of Management, responsible for MINI, Rolls-Royce, BMW Motorrad, Customer Engagement and Digital Business Innovation.