The Good Socks Initiative

Sinan is the Co-Founder of The Good Socks Initiative, Jordan’s first food-impact social enterprise in the area of lifestyle products. Despite being based in Jordan, Sinan recognised that food insecurity and malnutrition are global issues which require an international solution. Despite this grand scope, Sinan identified that you don’t need a complex solution to what is ultimately a simple issue.

The premise of The Good Socks Initiative is appropriately simple - when a customer opens a can of socks, someone else in the world opens a can of food. Using a distribution partner, they fund a food donation to the most vulnerable and food insecure parts of the population in Jordan. 

The project makes culturally and environmentally sustainable socks, designed and made by local producers. These are then packaged in recycled and recyclable tin cans to minimise their carbon footprint and contribute to the circular economy. This sustainability measure saves approximately nine tonnes of CO2 for every tonne of cans recycled (1). 

They began the operation in January 2019, with a small team of full-time staff, contractors and volunteers. The organisation has received financial investment as an award winning social enterprise at a variety of social innovation competitions. 

Still in its early stages, the team are already making a significant difference in the battle for “Zero Hunger”, reaching over 1,000 people with vital food donations and support.

Sources:

(1) https://alupro.org.uk/industry/local-authorities/environmental-benefits/