The One Young World Campaigner of the Year Award: presented by Intuit Mailchimp, was launched this year to identify and promote some of the world's most innovative young leaders who are creating extraordinary impact through advocacy, marketing, or communications.
This expert judging panel has been invited by
One Young World and Intuit Mailchimp to choose five exceptional winners who are taking on major global challenges that the world faces today and inspiring others to take action.
The judges for the 2023 award are:
Michelle Taite
Chief Marketing Officer at Intuit Mailchimp
Michelle Taite is the CMO of Mailchimp at Intuit. She is responsible for the business’s end-to-end brand, acquisition, performance, product, and lifecycle marketing activities globally, as well as overseeing Mailchimp’s in-house creative agency, Wink, who won Ad Age’s In-house Agency of the Year Award in 2023. In this role, Michelle works to bridge marketing performance with the creative and emotional pieces of the Mailchimp brand to help small and mid-market businesses around the world solve their biggest challenges with the right tools, inspiration, and support.
Previously, Michelle was the VP of Global Marketing for QuickBooks at Intuit where she was responsible for global communications, market research, and product marketing and innovation. Before joining Intuit, Michelle served in a variety of brand management roles at Unilever, most notably, leading the iconic core Dove Global Body Wash business. Prior to Unilever, Michelle worked at New Balance designing Women's shoes and also spent the early years of her career in the Israeli Intelligence Force. Michelle studied product design at Kingston University London and earned an MBA from the Wharton School of Management. She lives in Palo Alto, California with her husband and two boys.
Katie Potochney
Executive Creative Director and Head of Wink Creative at Intuit Mailchimp
Katie Potochney is Executive Creative Director and head of Wink, Mailchimp’s global in-house creative agency. Since 2018, Katie has grown Wink into an award-winning collective of 40+ fearlessly talented creatives across design, advertising and studio production—crafting Mailchimp’s paid campaigns, brand-infused digital experiences, employee engagement and more. Prior to Mailchimp, Katie led Brand Design at Etsy, spearheading its first app-focused brand identity and building the company’s first-ever TV advertising campaign capabilities. She was also Creative Director at SYPartners, designing human-centric experiences for C-suite leaders and their teams to transform company vision, brand narratives and culture reboots, for clients such as IBM, Bloomberg, AARP, J&J, Ogilvy, AT&T, and eBay.
Katie has a background in Advertising Art Direction at ad agencies including Droga5 and Johannes Leonardo, and is an alumna and former instructor at Pratt Institute in Brooklyn, NY. Katie lives in Atlanta with her husband who is a professional illustrator, their two daughters, and Shrimp, the family dog-who-acts-like-a-cat.
Caroline Casey
Founder of the Valuable 500
Caroline Casey is the businesswoman and activist behind The Valuable 500, the world’s largest CEO collective and business move for disability inclusion.
Casey launched the movement at the World Economic Forum’s Davos Summit in 2019 and since then has signed up 500 multinational organisations with a combined revenue of over $8 trillion, employing 20 million people worldwide to radically transform the business system. The membership includes 36 of the FTSE 100 companies, 46 of the Fortune 500 and 28 of the Nikkei.
Recently appointed President of the IAPB, Caroline also sits on several diversity and inclusion boards to include L’Oréal and Sky and is a much sought-after speaker.
Caroline has received an honorary doctorate as well as multiple awards and accolades for her work as a disability activist.
Halima Aden
Fashion Model and Activist
Halima Aden, has been redefining traditional standards of beauty, diversifying the modeling industry and improving visibility for the underrepresented demographic of Muslim women.
Aden was born in a refugee camp in Kenya, moving to St. Cloud, Minnesota at the age of seven. In 2016 she competed in the Miss Minnesota USA pageant — the first Somali-American to do so — and made it to the semi-finals. The Muslim model was also the first contestant in the pageant to wear a hijab throughout the competition, and the first to forgo skimpy swimwear in favor of a burkini during the contest’s swimsuit round.
Her participation in the contest caught the attention of international media. Despite only being 5’5”, she went on to make her catwalk debut during New York Fashion Week Autumn/Winter 2017 at Yeezy, and also walked for Alberta Ferretti and Max Mara in Milan. Aden has modeled for the cover of Carine Roitfeld's CR Fashion Book and was the first model to grace the covers of Vogue Arabia and Allure Magazine wearing a hijab. In 2018, she starred in covers for British Vogue and Teen Vogue. In 2019, she was the first hijab model to feature on the cover of Sports Illustrated's swimsuit issue.
In 2020, Aden stepped away from the fashion industry in traditional terms but continues to make an impact within the fashion world and beyond though now on her own renewed path and is signed to Creative Artist Agency for representation.
Also in 2020, Aden began her role as an Ambassador with Snap, first serving in the Snap Superhero program to help identify problems faced by society and brainstorm solutions. Aden renewed her role in 2022 and began serving in Snap’s Club Unity program, helping to create tools and strategies to tackle mental health conversations and support their own wellbeing.
In 2021, Aden was named as Global Ambassador for the Istanbul-based modest fashion giant, Modanisa. In addition to her role as Global Ambassador, Aden has also designed two collections for the retailer. Her most recent collection, Halima x. Modanisa, launched in 2022.
Aden looks forward to continuing to do the work she is passionate about, including to continue to improve awareness and visibility for Muslim women and all women.
Kerry Kennedy
Lawyer, Activist & President of Robert F. Kennedy Human Rights
Kerry Kennedy is President of Robert F. Kennedy Human Rights. She is the proud mother of three daughters, Cara, Mariah, and Michaela. A human rights activist and lawyer, she authored New York Times bestseller Being Catholic Now, as well as Speak Truth to Power and Robert F. Kennedy: Ripples of Hope.
Kerry, the seventh of Ethel and Robert F. Kennedy’s eleven children, has devoted more than 40 years to the pursuit of equal justice, the promotion and protection of basic rights, and the preservation of the rule of law. She works on a range of issues, including child labour, women’s rights, disappearances, indigenous land rights, judicial independence, freedom of expression, ethnic violence, criminal justice reform, immigration, impunity, and environmental justice.
Kerry served as Chair of the Amnesty International USA Leadership Council for over a decade. She serves on the board of directors of the United States Institute of Peace, Human Rights First, Kailash Satyarthi Children’s Foundation, Laureate and Leaders, Nizami Ganjavi International Center, HealthEVillages, as well as RFK Human Rights’ numerous international chapters. She is on the Advisory Committee for the Association of American Indian Affairs, the Albert Schweitzer Institute, Sankofa, San Patrignano, and the Center for Victims of Torture.
About Intuit Mailchimp
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