About the Scholarship
AI is transforming every aspect of our lives and society. It is young people who are at the forefront of developing innovative AI programmes and initiatives that are tackling the world’s most pressing social and environmental challenges. AI is increasingly becoming used as a central tool in tackling the climate emergency. From quantifying heat-loss in homes, to mapping methane emissions and monitoring natural resources, it is revolutionising the way we preserve our environment and its ecosystems [1]. Advancements in AI are also being deployed to tackle social harm and inequity. Using AI algorithms within healthcare systems is enabling the quick and cost-efficient diagnosis of traditionally underserved patients, and AI programmes are being deployed to detect and eliminate online hate.
Yet, as we know, AI’s expansion is not without environmental and societal risks. With AI-related infrastructure linked to greenhouse gas emissions and e-waste, and AI misused to spread misinformation and image-based abuse [2], young leaders are working to ensure that AI is used to tackle social and environmental issues, rather than exacerbate them.
Following the success of last year’s collaboration, The Brandtech Group is teaming up with One Young World again to offer the AI for Good Scholarship 2025. The scholarship will shine a light on five incredible young leaders who are promoting the socially and environmentally sustainable and responsible use of AI.
Selected scholars will be leading initiatives that are aligned with one or more of four pillars of action, namely:
- Utilising AI as a tool to actively tackle social harm, and promote social equity and wellbeing.
- Utilising AI as a tool to promote sustainability and tackle climate change.
- Reducing the negative social impacts caused by the misuse of AI.
- Reducing the negative environmental impacts associated with AI.
This programme will enable an interdisciplinary cohort of five young leaders to participate in the One Young World Summit 2025, where they will be eligible to present their solutions to a global audience. The Brandtech Group is committed to identifying mentorship and networking opportunities from our network to help accelerate the scholars’ impact.
The Brandtech Group is a marketing technology group that helps brands do their marketing better, faster and cheaper using technology. It is the world’s #1 digital-only marketing group and the leading generative AI marketing group.
[2] https://post.parliament.uk/how-is-artificial-intelligence-affecting-society/
Scholars will receive:
- Access to the One Young World Summit 2025 in Munich from 3 - 6 November.
- Hotel accommodation in Munich between 2 and 6 (inclusive) November.
- Return air travel.
- Catering which includes breakfast, lunch and dinner.
- Ground transportation between Summit venues in Munich.
- Access to Pencil AI. Pencil is the world’s No1 generative AI SaaS platform for brands. Its Pencil Pro generative AI product is tailored specifically for global brands and revolutionizes creative production, distribution and performance prediction.
- Additional pre and post-programming offered by the Brandtech Group.
Scholarship Eligibility Criteria
- Aged 18 to 30* at the time of the One Young World Summit 2025.
- Demonstrated capacity for leadership.
- Track record of generating impactful and innovative solutions.
- Understanding of key local and/or global issues.
- Nationals of all countries will be eligible to apply for this scholarship.
- Willingness to engage with fellow scholarship recipients and the Brandtech Group employees who are also attending the Summit.
- Eligible candidates will be making a positive impact through their work to promote the responsible use of AI.
* Most delegates are between the ages of 18 and 30. The One Young World team will consider candidates who are older than 30, pending demonstration of appropriate personal impact, initiative, and willingness to engage. We are not able to accept applications from those who will be aged under 18 at the time of the Summit.