Hyram Yarbro, widely known as “Skincare by Hyram,” is an American skincare expert and digital creator. Dubbed “The Gen-Z whisperer” by The New York Times, Yarbro quickly shot to fame in 2020 through his viral videos on TikTok – growing from 100,000 followers to 6 million in just 4 months. Best known for his videos critiquing celebrity skincare routines, giving brutally honest brand reviews and reacting to his follower’s skin transformation videos, Yarbro has established himself as an authoritative figure in the skincare space. With a now combined following of 10 million, Yarbro is a trusted, go-to source for his wealth of knowledge of the skincare industry. Known for his affordable product recommendations, brands began to take notice of the “Hyram approved” stamp of approval, and he quickly became one of the most sought after players in the skincare space. Most recently, Yarbro began working with CeraVe, after he virally caused the brand to sell out the product he recommended. Yarbro’s primary goal continues to be empowering his viewers through skincare education, positivity and a sense of social responsibility. He has emerged as an advocate for mental health and sustainability, applying his knowledge of skincare and his personal story to help uplift his followers and find more sustainable practices within the industry.