Sandra Kinnaman was born in Sweden to an American father and a Swedish mother, and grew up with social, ecological and humanitarian values. Upcycling trash, and finding things in nature and making something beautiful out of it, were things she loved doing even as a child. Creativity, open home, extended view of family, collective values and generosity are all words Kinnaman highlights when she talks about her childhood. Her own adventures have also impacted her life views. She began travelling young, starting in India and then in Guatemala working with kids who lived in a Guatemalan city dump.

While seeing the world, living in alternative communities, and studying Social Anthropology and Human Ecology, Kinnaman collected many treasures and experiences in her life. She's now at a place where she is ready to construct something new, and to actively live the change she wants to see in the world.

For the last years, Kinnaman has been with The Good Tribe, a social venture that offers innovative tools to create awareness and passion for sustainability in municipalities and companies in Austria and Sweden. They address sustainability with social entrepreneurship, creativity and fun to make it understandable and accessible.

The focus of The Good Tribe is to help people identify their passions and using these passions to work with sustainability, especially targeting zero waste.In spring 2012, Kinnaman began a huge project with 3 of her friends. They were offered to take over a 3000m2 house in Falun, a couple of hours outside of Stockholm. They want to open up this house as a collective project, making it into a house of endless possibilities. The goal is to make the building sustainable and self-sufficient and to create space for creative expressions, experimenting, and solutions for leading sustainable lives and societies. They will host workshops, courses, ateliers for artists and people who want to participate and collaborate in creating a vibrant, happy and sustainable world.